Some aspects of the marketing policy aimed at forming the modern image of the Chechen Republic
Автор: Sugrey L.A., Khayidov I.M.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 2 (30), 2019 года.
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The article analyzes the marketing potential and suggests a model of a marketing approach to brand management in the Chechen Republic. The approaches to the development of a strategic marketing planning methodology for the formation of a modern image and brands for different groups of consumers of the territorial product of the Chechen Republic are defined.
Pr-кампания, territory image, competitiveness, territory brand, pr campaign
Короткий адрес: https://sciup.org/140285645
IDR: 140285645
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