Some aspects of the perfume and cosmetics market and the position of L'or'eal on it

This article presents some aspects of the development of the global perfumery and cosmetics market and a brief analysis of the major companies and brands on it. During the research it was found that one of the leaders is L’Oréal. In this regard, it was considered its economic situation, as well as the branding of the company as a tool to promotion and achievement a high position in the world market.