Some approaches to automation of marketing research in the quality management system
Автор: Korableva G.V.
Журнал: Экономика и социум @ekonomika-socium
Статья в выпуске: 6-3 (19), 2015 года.
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The article discusses the different approaches to automation of marketing research in the framework of the quality management systems of the high school and that of the enterprise. Software products developed by the group of the authors are represented, the analysis of their merits and demerits identified during the operation has been made.
Marketing research, application, automated information system, file-server technology, client-server technology, software interface, questionnaires, database
Короткий адрес: https://sciup.org/140115443
IDR: 140115443
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