Neo paremiological representation of sociocultural phenomenon lies and deceit

In this paper, a sociocultural phenomenon lies and deceit presented in its projection on the neoparemiolog-icheskuyu plane. As such acts in modern Russian array of humorous aphorisms considered as signaling indicators actual governmental social problems. Based on their analysis of a collection defined sphere of social relations, which can be traced largest rootedness investigated phenomenon As part of the modern approach-language communication referring as a conductor set of values, a mediator in the manifesto, of human relationships. A special role in conventional and conceptual orientation of the individual in society play a stable activity communication unit presented in the language paremiological funds in which there are traditionally regarded as a folk proverbs and sayings. However, as an open, mobile, diffuse communicative language environment vividly reflects the changes occurring in society, the changes caused by its transition to a new historical stage, and modern social conditions. Paremiological funds are replenished with new language units - in speech practice widely used new paremias, the originality of which suggests the occurrence of neoparemiologicheskoy era in modern languages including Russian.