Non-traditional sports: challenges and opportunities

The article discusses current issues of the development of non-traditional sports in the modern world. The authors analyze the main trends and features of the popularization of alternative sports disciplines, their impact on the development of mass sports. Special attention was paid to specific sports, their unique characteristics, popularity and role in modern culture. The authors emphasize that, despite various challenges, nontraditional sports open up new perspectives and opportunities for self-expression and meeting the needs of all members of society.