Novations of the information services market and loss of quality journalism in 2000-2010

The article deals with media market problems connected with promoting media products under the conditions of Post-journalism. The audience behavior is scrutinized, postmodern sensibility as crisis phenomenon being at stake. The conclusions are drawn about the ambivalent role of advertisement in society and mass media, about growing hedonistic moods in different audiencies marking the crisis of entertainment consumer-oriented journalism.