New conception of "AIF perm" web cite

The article is devoted to the evolution of the "Argumenti i Fakty Perm" ("Arguments and Facts") web resource. From a trivial variant of the "Internet newspaper", based almost totally on printed edition materials, it has developed to sustainable Internet media, providing forms of publication and content, which differ from a printed version. It found its own audience. The new cite conception was made in 2011 on the basis of analysis of the Perm Internet media market, on finding existing niches and formulation of a unique idea of the information product. In relation to the research data the term “Internet-media” is defined; the evolution of the resource, its specificity, is interpreted within the framework of global dynamics of online news media.