The new competitiveness of economic entities and the problem of providing of economic security

The article analyzes the reasons of changes in the understanding of competitiveness in conditions of globalization. The complication offunctioning of economic entities in modern conditions is determined by prospects of development due to the opportunities posed by globalization and risks arising from new global challenges. Analysis of new opportunities and threats determines the content of the category "new competitiveness", as well as to formulate the basic provisions associated with its provision. The final conclusions reflect the article set out the position that the current stage of development of the Russian economy involves solving a number of problems in order to improve the level of national competitiveness.