Neologisms of the Russian language as cognitive-discursive phenomenon

The paper is devoted to the description of the Russian language new words as a cognitive-discursive phenomenon. The author analyzes the words that are created in the language due to the following factors: political processes, moral norms and principles, social life. The conclusion is made that occasional words of the Russian language reflect conceptual and axiological preferences of speakers, these words are used in the different types of discourse, they are subject to genre and modus changes, these neologisms are displaced by new words which are more relevant for the definite time period.