Medianews in social networks: perspectves of successful dissemination

The aim of the research is to analyse the social networks ( Vkontakte, Facebook and Twitter ) in the aspect of news dissemination and the specificity of presence of leading national and foreign media. This analysis is interesting above all as a possibility of exploration of the most effective model for news dissemination in the social networks together with growing effectiveness of the media audience feedback. For this purpose the article observes the specificity of the biggest social networks ( Facebook, Twitter, and Vkontakte). Based on statistics the positions of the most successful Russian ( RBK, Vedomosti, Izvestia ) and foreign ( USA Today, The Wall Street Journal, New York Times ) news media at these networks are investigated.