New horizons in the development of art management in the field of musical art: prospects and opportunities

The article explores current trends and trends in the field of project management in the music industry. It examines the impact of digitalization on the music distribution model, the growing popularity of streaming platforms and the changing consumer behavior of the audience. The author analyzes modern tools and methods of managing musical projects, including the use of data and analytics to make strategic decisions, create a unique artist brand and promote his work. In addition, the article examines the role of an art manager as a key figure in the successful development of a musician's career and the achievement of his goals.