New measures of state support for agricultural producers operating in the digital sector

The article discusses the problems of agricultural producers associated with the transition to a digital business format. The most characteristic problems of organizing and conducting digital commerce of agricultural products using the Internet, content management systems, and other tools of the digital economy available for agricultural producers are highlighted. Some technical and technological aspects related to economic activity in the digital environment are described. The existing model of digital sales of agricultural products is analyzed. Based on the analysis, a new model is constructed taking into account the purpose of the study. The study found that the new model has several points of application of state regulatory influence. New specific measures of state support for agricultural producers operating in the digital sector are proposed. The article is recommended for reading to teachers in economic disciplines, graduate students, as well as employees of executive authorities whose professional activities are associated with the implementation of the «Digital Economy» project.