The new platforms of digital educational content: practice and experience of higher education

The article examines the current state of economic and cultural development in connection with global changes and challenges facing the educational sphere. Attention is drawn to the evolution of economic activity, in particular that the integration of digital technologies and individual creativity plays a key role in the modern economy. It is emphasized that in the conditions of transition to a market economy, students of economic universities are subject to high demands, not only in the field of professional skills, but also in the formation of their professional culture and value position. It is noted that globalization contributes to the blurring of differences between domestic and foreign policies, influencing the educational environment. The study proves the importance of introducing educational technologies in order to increase the effectiveness of learning and also examines the need to find new approaches to organizing the educational process in modern conditions. Particular attention is paid to the use of electronic technologies, which allows for a more in-depth study of history and enriches the educational experience of students. The main advantages of introducing educational technologies are shown, the most important components that can be used to improve the educational process and increase the effectiveness of student learning are highlighted. A practical example of the development and implementation of the interactive educational project “History in one picture” in the educational process is shown, which provides an opportunity to study the life history of outstanding domestic figures who made a special contribution to the development of Russia through a special multimedia platform.