New types of texts in hotel business

The article reveals genre-forming characteristics and pragmatic specificity of some new text types that could characterize Russian hospitality industry with its special goal to deliver services by creating comfortable conditions for the client. Being addressed to the client of the hotel (usually call a ‘guest'), the texts are presented in booklets, instructions, wall signs and located in the client residence area (hotel rooms or apartments in particular). These new text types represent certain features of “caring genre”, as the hotel guides, ecologically and caring minded texts offer a kind of cognitive scenario of the guest's positive stay in the hotel by modeling the client's needs, desires, and emotional response. The author states it that this scenario makes some logical basis for the genre of guidebooks and booklets, as well as instructions and signs on walls, directed to the hotel guest's attention. The message and style of informing in the texts under study prove that there are special ways of communicating with clients, and they can be described as interactions based on institutional and interpersonal varieties of speech practice. In conclusion it is stated that the motives of hospitality industry resulted in forming a communicative-and-pragmatic discourse type for the hotel industry the features of which are presented in the article.