New marketing opportunities in the era of big data and machine learning

This article is devoted to the recent marketing trends caused by technology innovations, and the ways, which companies use to adapt their business to the new realities. The purpose of this study is to analyze how social changes impact on marketing strategies and marketing specialist as a profession. It is justified why marketing specialists is required to be technologically educated. Also, in this research the main marketing 2017 trends is identified as well as problems of big data.