The concept of "environmental component of consumer preferences"

The article discusses the process of transformation of consumer preferences in the conditions of transition of the economy and society to their sustainable development. The author connects this transformation with the formation of the environmental component of consumer preferences. The concept of the “environmental component of consumer preferences” has been identified among other scientific categories that characterize various areas of implementation of the concepts of socio-ecological-economic systems and sustainable development. The relationship of the concept under study with the scientific categories “socially responsible consumption”, “ecological culture”, “green economy”, “green technologies”, etc. is shown. The set of approaches that provide an interdisciplinary basis for the study of the environmental component of consumer preferences is justified. The similarity of the tasks of environmental marketing and the concept of the “environmental component of consumer preferences” is shown...