About Alibaba's marketing strategy

Alibaba has experienced 10 years of comprehensive development. Thanks to its unique management model, Alibaba has created a free online trading market without geographical and time restrictions for businesses and individuals and has gained unprecedented business opportunities.Alibaba's new business strategy has accelerated Alibaba's development and paved the way for Alibaba's rapid development in the leading e-commerce city.First, the history of Alibaba's development is considered, an Alibaba overview is introduced, and then the 5P marketing strategy is used as a theoretical basis for analyzing Alibaba's effective marketing strategy.Finally, Combined with the financial crisis that gripped the world in 2008, Alibaba is putting forward proposals to improve its marketing strategy in response to the financial crisis.