About factors influencing the activities of microfinance organizations

The relevance of the research lies in the fact that the development of the credit market in Russia is stimulated by the activities of microfinance organizations. The demand for their services is growing every year among representatives of small and medium-sized businesses and the population, which necessitates the study of the institutionalization of this market. Microfinance provides access to financial resources for the public and individual entrepreneurs. The analysis of possible ways of economic development becomes especially important within the framework of the financial relations system. The authors propose an approach to measuring the performance of microfinance organizations based on a systematic review and critical analysis of the impact of environmental and internal factors on the sustainability of their financial situation.The results of the study can serve as a sought-after mechanism for managers of microfinance organizations, helping them make informed management decisions to increase financial stability and, as a result, competitiveness in the financial market. In addition, the article may become the main one for further research in the field of measuring the effectiveness of microfinance, taking into account its social function in the financial services market.