On the choice of synergy and growth strategies to improve the efficiency of energy supply organizations

The article emphasizes the particular importance of a positive synergistic effect in the formation of strategic programs based on a systematic approach to improve the organizational effectiveness. The application of synergy strategies in an energy supply organization is characterized: production and resources, personnel, sales, management. Among them, a special role is given to the management synergy as the basis for the development and integration of the material and virtual spheres of the organization. It justifies the need for information and energy services as complementary activities that allow the energy supply organization to obtain positive synergies and additional profits. The focus is on the possibility of applying synergy strategies to any growth strategy of an energy utility organization.