Updating the organization’s marketing effectiveness management subprocess

The study of the attributes of the normative state of management processes in economic systems makes it possible to identify weak and promising links for their subsequent reform. The construction of attributes of the organization's marketing efficiency management subprocess at the regulatory level allowed us to identify problems and points of development in the implementation of marketing in practice. To eliminate the identified problems, proposals were developed to improve the implementation of certain attributes of the functioning of the marketing management process. The changes relate to updating the resource attributes of the activity of the selected management sub-process of the organization. Increasing the effectiveness of marketing will help consumers to increase the demand for medical services and, as a result, will have a positive impact on the economic performance of this organization.