The substantiation of strategic guidelines for the development and implementation of state policy on physical education and sports

Longer healthy life expectancy and health promotion are a prerequisite for developing the economy and improving labor productivity, efficiency and creative longevity. Physical education and sports, healthy lifestyle lead to an increase in the health-adjusted life expectancy. Therefore, to increase the healthy life expectancy up to 67 years by 2024, it is necessary to raise the number of citizens who are systematically engaged in physical and sports activities. The authors analyze the current state of the sports infrastructure available. The research reveals the seasonal demand for physical training and sports services preventing the intensive use of sports facilities. The study estimates the funds to be allocated to increase the physical activity of the population within the federal project entitled New Physical Education of the Population. The paper proves that it is necessary to intensify the use of the existing and newly created sports infrastructure to engage more people to do sports. It is argued that sports facilities and mass physical education among the population employed in the economy are effectively developed through the obligations of employers. Small business development in the field of physical education and sports is advisable to meet the demand of the population for paid services in this regard and intensify the use of the existing and newly created sports infrastructure. The public-private partnership mechanisms are an effective way to create and modernize sports facilities.