Appeal to beloved in a modern youth environment

In the article the addresses to beloved (philonyms) are allocated in the special type of the addresses used by close people in daily household communication for the name of each other in absence of the third parties. The author comes to the conclusion that the treatment of the loved ones possess varying degrees of valence, since the choice of the category expresses a subjective attitude of the speaker to the hearer. Appeals to lovers are verbalized evaluations of the so-called naming and in the modern youth environment they are explicated by different types of nominations: proper names and mutations of anthroponyms, appeals-comparison (with animals, objects, different objects of reality), attribute treatments, nicknames, onomatopoeia.