The image of a higher school teacher in the view of university students

The article analyzes the main mechanisms that make up socio-perceptual images. The results of scientific works of domestic and foreign researchers devoted to the study of the image of a higher school teacher in the representation of university students are considered. In addition, the article presents the results of empirical research, a survey of students, which revealed some regularities in the subjects' representation of a typical image of a higher school teacher. The obtained data made it possible to identify several categories of the image components and make a comparison by gender.