In the modern culture the image of a rhetorician (the image of a public speaker)

is considered not only as a means of influence on audience but also as a social and political norm allowing to characterize the social and cultural situation in the society. The image of a rhetorician in the beginning of 20th century conveying the patriotic expression stands out for a greater degree of individualization. The Soviet political discourse is characterized by the image of a rhetorician fitting the standard which provides insufficient persuasiveness of the given category for different types of audience