Global outlook approaches and their role in the search of communication algorithms of modern mass media

In search of communication algorithms of modern mass media the author studies various types of the global outlook strategies functioning in science and philosophy. The article presents a theoretical research in the framework of domestic social science traditions, which is aimed at identification of some universals operating in various spheres of knowledge and being of particular interest forjournalism in the context of development of a multi-model matrix of global information space. The author shows that the new generation of journalists should be familiar with the philosophical searches of postmodernism directed against thinking in oppositions, and with the theory of perspectivism by José Ortega y Gasset.