Review and visual characteristics of advertising technologies of pharmacies in Ulan-Ude

The article examines the role of advertising as a necessary element in the company's activities. The leading chains of pharmacies in the city of Ulan-Ude are selected as the object of study: “Pharmeconom”, “Lara”, “Buryat-Pharmacia”. The authors review and analyze the visual aspects of various advertising technologies used by these pharmacies to promote their products. Such elements as color, composition, typography and the use of graphic elements that influence the consumers perception and the formation of their preferences are studied. Special attention is paid to the specifics of advertising activities in the pharmacy segment of the market, key features and trends affecting the effectiveness of marketing strategies in this industry are identified. The results obtained can provide a basis for developing more effective advertising campaigns and improving the competitiveness of pharmacy chains in the Ulan-Ude market and in other regions.