Assessment of the business reputation of the organization

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This article is elucidating the problems of business reputation appraisment, in the article are examined and analyzed the main ways of determination the place of business reputation in the system of unmaterial values. In the article is determined the role of business reputation in functioning of modern organization; is given the description of the methods of business reputation appraisment. The proposed recommendations for improving business reputation are given.

Material values, business reputation, goodwill, evaluation of business reputation

Короткий адрес: https://sciup.org/170185989

IDR: 170185989   |   DOI: 10.24411/2500-1000-2019-10574

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