Assessment and research of factors of the external environment of sporting enterprise

Studies of environmental factors affecting the performance of a sports enterprise are an important element of the future development of an enterprise of any field of activity, including sports. The main task of this kind of research is the formation and improvement of the activities of a sports enterprise. The focus of the research in accordance with the purpose and objectives of this work focuses on studying the factors of the macroenvironment, production and supply in the sports market of goods and services that meet the needs of existing and potential customers in the best way. The paper attempts to consider the study of environmental factors as a complex problem aimed at studying the sports market, the market environment and the needs of consumers of sports goods and services in order to study methods of the research and assess the impact of the analyzed factors on the activities and development of a sports enterprise. Theoretical and methodological study of research methods in the management of sports organizations allows you to find ways to improve the effectiveness of organizational and managerial decisions based on them for the functioning of sports organizations. In this study, attention is focused on the choice of research methods as an important functional element of management in sports and sports vocational education.