Estimation and implementation of marketing potential of machine-building enterprises of the region
Автор: Rodionova A.P.
Журнал: Регионология @regionsar
Рубрика: Экономика региона
Статья в выпуске: 3 (68), 2009 года.
Бесплатный доступ
Problems of formation, estimation and utilisation of marketing potential at machine-building enterprises in the Republic of Mordovia are analysed in the article. The conclusion of its insufficient utilisation at the enterprises under research is made.
Crisis, strategic alliance, marketing, marketing potential, management, instruments, marketing resources
Короткий адрес: https://sciup.org/147221063
IDR: 147221063
Статья научная
