Assessment of investment attractiveness transport company

The issue of investment attractiveness is relevant for many enterprises in the transport sector due to the lack of the possibility of self-financing of scientific developments, investment projects aimed at developing the enterprise, updating fixed assets, etc. To obtain additional financial resources from the external environment, the enterprise must have a high investment potential, which includes financial, production, infrastructural, personnel and other components. The article substantiates its relevance and significance, presents approaches to the definition of the category «investment attractiveness», formulates the concept of investment attractiveness of a transport enterprise, considers in detail the financial component of the innovative potential. On the basis of the statistical data of one of the transport enterprises engaged in the transportation of passengers, an assessment was made of the financial component of the innovative potential, namely, an analysis of the financial condition, an assessment of the effectiveness of the use of sources of financing for the activities of the transport enterprise, an analysis of the ratio of accounts payable and receivable, which made it possible to propose an action to improve the financial state of the enterprise in order to increase its investment attractiveness. It was revealed that the optimization of the amount of accounts payable of a transport company can be achieved by introducing a payment calendar that allows you to plan the inflow and outflow of funds of the enterprise. The article considers the financial component of the innovation potential. Based on the statistical data of one of the transport companies engaged in the transportation of passengers, an assessment of the financial component was carried out, which made it possible to propose an action to improve the financial condition of the enterprise in order to increase its investment attractiveness.