Evaluating of the effectiveness of export potential of shoes manufacturing companies: method and approval

The method for the evaluation of the export potential effectiveness of the organization was worked out in virtue of an integrated approach. The system of indicators, including private, general and integral indicators permits to evaluate the export potential effectiveness from the standpoint of the organization, region and country. The export potential effectiveness of the shoes producing organizations of «Bellegprom» concern for the 2010 - 2012 years was evaluated applying this method.