Cognitive-economic subjectivity of individual's development in the formation of positive motivation for entrepreneurship: evaluation of the effectiveness

Introduction. The article is devoted to the study of the problem of increasing students’ positive motivation for and interest in entrepreneurship. The purpose of the study is to evaluate and substantiate the effectiveness of cognitive-economic subjectivity of individual’s development in the formation of positive motivation for entrepreneurship. Materials and Methods. The theoretical basis of the study is the philosophy of holism. Therefore, the system-synergetic and transdisciplinary principles were used to solve the problems and to develop integrated didactic content. The ascertaining and forming stages of the educational experiment were carried out, and experimental methods of educational research and methods of mathematical statistics for processing empirical data (Wilcoxon test) were applied. Results. The article explores the effectiveness of initial preparation of students for business. The effectiveness of applying systemic-synergetic and transdisciplinary principles to the development of integrated content in physics and the basics of Economics is justified. The formation of students' cognitive-economic subjectivity, which characterizes the level of the motivational-need stage of students' readiness for entrepreneurship, is clarified. At the same time, the level of task performance indicates the formation of students’ cognitive-economic motivation for entrepreneurship. The concept of holism made it possible, on the basis of the system-synergetic principle, to single out the property of coherence of the studied independently known concepts of ‘cognitive subjectivity’ and ‘economic subjectivity’ and to prove their emergence. At the same time, cognition indicates a conscious knowledge-oriented level of practical actions of an entrepreneur, and the economic component indicates their pragmatic orientation of thinking and actions. Conclusions. The experimental study revealed the effectiveness of applying the didactic content of the specialized course of entrepreneurial education for the development of the business sector.