Evaluation of economic and communicative effectiveness of advertising activities
Автор: Aksenenko T.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 1-1 (29), 2019 года.
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The article deals with the importance of such a concept as the evaluation of the effectiveness of advertising. Various approaches to assessment, its types, as well as their brief characteristics are considered.
Effectiveness of advertising, advertising, economic and communicative efficiency, media evaluation, economic evaluation, psychological evaluation, advertising effect
Короткий адрес: https://sciup.org/140284416
IDR: 140284416
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