Assessment of the economic efficiency of the tour “Acquaintance with Teberda nature”

This article calculates the cost of the tour “Acquaintance with the Teberdinsky nature”, assesses the profitability and profitability of the tour. The price of a tourist voucher for one person, the total cost of transport services for the entire tour is calculated. The prime cost of the tourist product, the marginal income from the sale of one ticket and the gross profit of this tour for the year are revealed. The economic efficiency of the developed tourist product is evaluated using indicators of profitability and profitability of products. The results of the study showed that the introduction of this tour will be expedient and cost-effective for the development of tourism in the Karachay-Cherkess Republic. This is indicated by the profitability coefficient - 20% and the profitability coefficient - 70%. Due to the low price for this tour and considering its cognitive value, it can be concluded that it can be available to a wide range of consumers.