Evaluation of chain retailer's competitiveness
Автор: Bogdanov Mikhail Sergeevich
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 8, 2012 года.
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The article presents method and algorithm of chain retailer's competitiveness evaluation. The author defines such factors of commercial potential as: product marketability, finances, brand, number of stores, selling space, off-store environment, etc.
Method, algorithm, competitiveness, factors, commercial potential, chain retailer
Короткий адрес: https://sciup.org/14934614
IDR: 14934614
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