Assessment of competitors of the educational organization of the higher education by the questionnaire method

Researches of competitors in the sphere of the higher education are aimed at development of decisions in educational management, based on data and presence of competitors among higher education institutions, educational programs. It is important to estimate correctly and to consistently increase own competitive advantages of higher education institution, or to consistently reduce competitive risks, in time to make the corresponding efforts on the competitive and market field of modern higher education. Results of questionnaire of the first-year students who arrived on the directions of preparation on economy, management, advertizing are presented in article. These educational programs are implemented by several higher education institutions of Novosibirsk competing among themselves on many factors including popularity, level of ensuring educational process, availability to training of nonresident students, price parameters of training. Interpretation of data is carried out from a position of rating of competitors in relation to one of higher education institutions implementing the called educational programs of a bachelor degree. Need of deep estimates of motivation of the choice of higher education institution by entrants in a section of the separate directions of preparation for multiple-factor estimates of competitive advantages of the universities with the subsequent ranging of factors is noted.