Assessment of the sustainability of development of investment attractiveness of industrial enterprises on the basis of analytical and prognostic schemes

The relevance of the study is due to the fact that the efficiency of each economic system - from the microeconomic level of the enterprise to the macroeconomic level of the country, depends entirely on the investments that characterize the current and future levels of development of the system. The complex mechanism of investment processes requires appropriate investment decisions at all levels: macro level, meso level and micro level. In order to attract investment funds effectively, any economic entity must have investment incentives that enable it to maintain and exploit its competitive advantages in order to fully exploit its competitive potential. The main problem in the analysis of the investment attractiveness of the subject is the choice of the method of calculation. In this regard, this article is devoted to the problem of assessing the sustainability of the investment attractiveness of industrial enterprises. The leading approach to the study of this problem is a systematic approach to the studied economic phenomena. The range of tasks identified the need for the use of the following methods: monographic, abstract-logical, analytical, analysis and synthesis. The article presents a generalized model for assessing the sustainability of the investment attractiveness of industrial enterprises on the basis of analytical and prognostic schemes, which provides a targeted selection of the object of investment among the group of industrial enterprises. Based on the analysis of the degree of influence of individual indicators of the model on the final value of the generalized indicator, it is possible to control the investment attractiveness by changing these parameters. The materials of the article are of practical value for their use in the management practice of industrial enterprises, and can also be used in the analysis of ensuring the sustainability of the investment attractiveness of a particular industrial enterprise