Assessment of the prospects of the led lighting market in order to commercialize the technology Beams

This work is a study of the dynamics of the international LED lighting market. The purpose of the work is to analyze the possibilities of entering the LED lighting market with the result of research activities, expressed in the creation of radiated spectrum technology (BEAMS), under the current market conditions, as well as to determine the commercial potential of lamps created using this technology. The prospects of market development for two segments are considered: LED lamps for marine and freshwater aquariums; LED lamps for vertical greenhouses. In the work, it was found that the international LED market is currently under development. In addition, it is predicted that it will continue to develop steadily in the future. As a factor of this dynamics, the consumer’s request to provide such lighting modes that increase photosynthesis and, consequently, increase biomass more actively, or active flowering or fruiting is determined. The paper identifies the most effective sales channels, such as direct sales, sales through loyal and technically competent customers, project sales, a standard distribution scheme through regional partners and stores, as well as the most effective promotion tools: active use of PR technologies; filling social networks with thematic content using SMM technologies; collaboration with leaders opinions, suggesting native advertising during the review of the BEAMS lamp; redesign of your own website, suggesting its optimization for active sales.