Undina Group LLP profitability evaluation based on the dynamic standard

In the article, the authors analyzed and developed recommendations for improving the profitability of the advertising agency "Undina Group" LLP. At the same time, a systematic and integrated approach was used, based on the construction of a regulatory matrix of indicators of the company's financial statements for the profitability block. The results of the analysis identified weak and strong company sides. As a result, based on the analysis, solutions were developed to improve profitability indicators.