Assessment of the current state of trade in the Tyumen region

The modern Russian economy is going through a difficult stage of global transformations. For the Russian consumer, they resulted in protracted reforms that led to a prolonged recession in production, high inflation rates, the discrepancy between the goods and services offered by the market to the structure of consumer demand, a reduction in the volume of consumption of not only non-food products, but also food products with an external appearance of saturation of the market with goods and services. Changes in society manifested themselves in a sharp differentiation of various groups of the population by income level caused by a significant depreciation of the main resource of production - labor. To some extent, the improvement of the current situation may be the development of the consumer market. A balanced and efficient market of consumer goods and services contributes to an increase in the income level of the population, forms a human-oriented economy, develops interest in work, encourages entrepreneurship, efficiency, and search. One of the most important tasks of its functioning is to create conditions for improving the quality of life of the population. As you know, the quality of life indicator is integral and includes such components as the standard of living, lifestyle and health level. This is where the concept of complex satisfaction of needs arises. Their diversity, specific characteristics determined by the personal factor, the tendency to individualize mass demand, the desire to reduce the time spent on obtaining benefits are the initial parameters for the formation of the consumer market in the regional economy system. The territorial diversity of Russia’s regions contributes to the formation of various conditions for the development of a market economy in the relevant subject of the country. In order to study the features and possibilities of developing the infrastructure of territories, there is a need for a comprehensive study of its components and features, both at the regional and municipal level. The article presents an overview of the key trends in the development of retail and wholesale trade in the Tyumen region.