Evaluation of the success of the marketing strategy of penetration into the market of electrical work

The article presents a technique based on the allocation of key, complex and specific factors, allowing to calculate the success rate of the marketing strategy for the conclusion of services on the market of electrical work. This technique allows you to evaluate the developed marketing strategy in terms of assessing the factors that indirectly affect the financial performance, but are very significant, as ultimately have an impact on the functioning of the enterprise as a whole.