Assessment of the sharing economy maturity in Russia: the consumer goods rental market

Introduction: development of digital economy is accompanied by the growth of sharing economy business models which are based on short-term rental of underutilized resources with the help of digital platforms. Sharing economy covers many areas of consumer life, including car sharing (ridesharing), workspace (coworking), free space in the house (flatsharing), etc. The most classical sphere of sharing economy is rental of goods (goods sharing). Studying the development potential of this market is an urgent research task and may be of interest to both scientific community and venture investors, as well as representatives of large Russian companies.