Ontological problems of design in the contemporary culture

The article discusses the ontological problems of design reflecting the state of contemporary culture. Particular attention is paid to the relationship of humanization and environment conformity of human activity that allows the author to approach the ontological problems of design as a potential participant in resolution of production and consumption challenges, harmonization of the interaction between human, society and technology, between society and nature. The article notes the ambiguity of the design functioning in the post-industrial era. An attempt to link such realities of our time, as the loss of integrity of world perception, irresponsible pursuit of new by design, secularization of the objective world, creation of simulacra, and simulation of the idea of culture.