Definition of trademark discount rate using the method of cumulative construction

The author of the article attempts to increase the objectivity of the method of cumulative construction by defining a list of risk allowances, specific to the trademark as a specific object of evaluation. The method for determination of various risk premiums in the discount rate of the trademark. The actuality of the author of the study due to the fact that the definition of the discount rate accrual basis - the least-studied issue in the valuation of a trademark, and because of the inevitable assumptions, this method is fairly called subjective. Article of interest to practicing appraisers and trademark owners.