Experience of using the submodality effect in the promotion of the university

Neuro-Linguistic Programming is a methodology that combines the foundations of psychology, linguistics and neuroscience. NLP is used in various areas and areas of life and is a system that studies words, language and behavior, which in turn interact with thoughts and influence a person’s decisions. The effect of submodality as an element of NLP can be used in advertising and significantly increase the effectiveness and efficiency of advertising campaigns. Conducting a study of emotional response confirmed the need and effectiveness of using such a tool as submodality in advertising. A study of the effectiveness of applying the submodality effect showed that this method helps to increase the emotional response of the target audience. The submodality effect used in the commercial allows you to demonstrate the advantages and unique offers of higher education institutions in such a way that their perception by the audience will be positive and positive without fail. The results obtained can be applied in other industries and fields of activity.