Organization of competitive activities as a factor in the development of the region’s publishing potential (using the example of the “My first book” competition)

The article is devoted to the issue of attracting young people to publishing activities in the regions. Noting the trend of decline in regional publishing potential as urgent, the author proposes ways to solve it and, in this context, substantiates the high prospects of organizing and holding regional competitions of publishing projects. Using the example of the “My First Book” competition, the article defines the main goals of such a competitive activity and describes the conditions for its effective organization.