Marketing planning organisation at regional construction industry enterprise
Автор: Kormishkin D.V.
Журнал: Регионология @regionsar
Рубрика: Экономика региона
Статья в выпуске: 4 (81), 2012 года.
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An attempt to substantiate the necessity for marketing strategic planning organisation is made in the article. JSC «Mordovcement», one of the largest enterprises in Russia, has been chosen as example.
Enterprise, marketing planning, construction industry, enterprise mission, marketing researches, segmentation, positioning, marketing strategy, marketing budget, marketing complex
Короткий адрес: https://sciup.org/147221547
IDR: 147221547
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