Organization of interaction of the institute of innovative development of the region with business partners

Increasing competition in infrastructure support markets forces organizations to strive for sustainable competitive advantages that can ensure their effective functioning. The attention of researchers is focused on the analysis of reserves of competitiveness aimed at the creation and management of intangible assets of the organization, among which one of the Central places is given to the relationship with business partners. The modern theory of relationship management includes various aspects covering the interaction of the organization with consumers, suppliers, government authorities, competitors. The scope of the organization’s relationship with consumers as key partners in the opinion of the representatives of different scientific schools of relationship marketing, is methodologically the least developed, which determines the relevance of the study of practical problems of organization of relations with business partners.