Organizational-economic mechanisms of managing business reputation of the enterprise structure

Бесплатный доступ

The role of business reputation in improving the efficiency of entrepreneurial activity of enterprises, strategies and organizational and economic mechanisms for managing business reputation are considered. Components of business reputation are revealed and factors determining the dynamics of its value growth and determining the level of reputational risks of the enterprise are determined. The tools of qualitative and quantitative evaluation of business reputation and methods of risk management are offered.

Business reputation management strategy, business reputation management mechanisms, reputational risks, business reputation assessment, business reputation value

Короткий адрес: https://sciup.org/170172895

IDR: 170172895

Статья научная