Organizational and economic approaches to communication management in the market of physical culture and sports

The work examines issues related to the search for modern economic approaches and management solutions that contribute to increasing the efficiency of communication technologies in the market of physical culture and sports. It has been determined that both theorists and practitioners feel the need to update modern and, to a certain extent, extraordinary and more effective approaches in interaction with the population, fans, sponsors and other influence groups. The article, based on an analysis of the organization of economic and managerial activities of the line ministry, substantiates the need to make changes to existing approaches to the management of communication technologies and the use of proposed technologies in the system of organizing physical education and sports at the regional level of management. Analysis of the market for physical culture and sports in the Krasnodar region based on the study of documentary data, citizens’ requests, and the survey method makes it possible to clarify the tasks and functions of line ministries and areas of work. The approaches to the analysis of management-related material when organizing activities in the regional sports market have also been clarified. It is expected that the practical recommendations formulated in the work will increase the controllability of communication processes in the field of physical culture and sports, improve the prestige of the ministry and individual industry officials and will attract attention and influence the desire and demand of the population to play sports and participate in various kinds of sporting events held in cities and regions of the Krasnodar Territory.